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Customer Service Is The New Marketing with Ben Parr
Manage episode 205730114 series 2304155
Verbal+Visual에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Verbal+Visual 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Instead of being a one-way blast, marketing is now a two-way conversation. Ben Parr talks with us about the convergence of customer service and marketing. He discusses why you need to be where your customers are. Ben Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention -- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and COO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.
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