Secrets to Marketing to Find Tenants

Columbia Real Estate Investing & Real Estate Financial Planning™ Podcast

If you're going to manage properties yourself in Columbia, you're going to need to know how to do the marketing to find tenants.

This class is Module 3 of 46 in a series called Real Estate Investing Secrets.

Topics covered in this module include:

• The 6 “Property Management Mastery” modules included with this course.
• How to change your thinking about renting a property to a tenant that can improve your marketing and tenant screening.
• How early should you start marketing your property for rent? Why start then? What are the advantages? And, what must you do if you cannot start then?
• A Comprehensive Tenant Marketing Plan
• How do you deal with marketing for a tenant when purchasing a property to rent immediately?
• What are Fair Housing laws and why are they critically important for you to understand and follow them as a landlord?
• Do you need to do all the marketing we suggest? What if you could only do 1 thing? 2 things? 3 things? Includes a discussion of the Pareto Principle (80/20 Rule).
• The top marketing sites for marketing your property for rent.
• To syndicate or not? A brief discussion.
• The importance of spying on your competitors and what specifically to look for and how to utilize what you discover.
• What to include in your ad? And, how to think about your marketing.
• Why hiring a professional photographer… even if you have an amazing camera on your phone… is strongly encouraged and the unexpected reasons behind this suggestion. Examples of amateur versus professional photos.
• How to increase the quantity of your tenant leads. How to increase the quality of your leads. When to use each strategy in your business.
• What’s one thing you need to include in your ad and understand for each step in your tenant screening process?
• How to utilize yard signs and directional signs to generate tenant leads.
• What should you use YouTube for when marketing for tenants? And, how to do it.
• What should you do with flyers for your rentals?
• How to use postcards to neighbors and when do we typically use them when marketing properties?
• How do we suggest using Facebook for marketing your properties?
• A method to market your property that may or may not be available in your market, but why you should use it if it is available.
• What are the rare circumstances where we’d utilize Open Houses to fill rental vacancies?
• When should you create, maintain and use a Buyer’s List when marketing properties?
• Plus much more...

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