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Winning by Design w/ Jacco van der Kooij
Manage episode 433910770 series 2885019
Collin Cadmus, LLC, Collin Cadmus, and LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Collin Cadmus, LLC, Collin Cadmus, and LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jacco van der Kooij. Jacco is originally from the Netherlands. He started his career in 1994 at Philips Electronics as a Project Manager and then transitioned into sales. Since then he’s led sales for over 10 different companies, prior to starting his current company, Winning By Design, where they help B2B SaaS Companies design, build, and scale their sales efforts.
Jacco’s voice in sales is respected globally as an author, keynote speaker, and all across social media. I’ve been following his content for as long as I’ve been in sales (if you’re not, you should be too). I could easily talk to him for weeks without running out of topics or questions, but today we’re going to focus on one specific topic that Jacco believes to be the number one issue facing SaaS companies today; and that’s the declining efficiency of go-to-market performance.
In the last 3 episodes we talked a lot about this subject, so it’s close to my heart. To keep things simple I’ve divided the episode into 4 questions, and I’m excited to dive in.
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TOPICS:
00:00:00 Intro
00:01:56 What’s Growth-at-all-Cost / GaaC?
00:05:06 What’s broken with GaaC?
00:21:57 What needs to change?
00:41:32 Will GaaC return?
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QUESTIONS:
What is the growth-at-all-cost (or GaaC) model?
What (if anything) is broken with the GaaC model and why is now the time for change?
What needs to change?
Will there be a return of GaaC when money is cheap again?
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LINKS:
Winning By Design: https://winningbydesign.com/
Revenue Architecture Hardcover: https://a.co/d/2gUFzXx
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog
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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.
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