Strategies for broadcasting your live events; building your in-house staff

College Sports Communicators

These five CSC members – from NCAA Division I, II, III and Canadian institutions – held a discussion and Q&A on broadcasting your live events, presenting insights and takeaways on the following topics:• a variety of ideas on how to recruit and develop students to assist in broadcasting roles;• building strong relationships with your media carriers, and deciding on who to use• production and live event direction tips (working with different components)• working with limited resources as you build your broadcasting units• ideas on working with alumni, coaches and administrators on securing funding for broadcasting equipment and deliverables• recruiting and developing play-by-play and color announcersThe four panelists and moderator were:Whitney Haworth – Georgia Southern University, Director of Creative and Digital StrategyAdam Ledyard – East Texas Baptist University, Assistant Athletic Director for CommunicationsReagan Ratcliff – Dallas Baptist University, Associate Director of Athletics for Media RelationsAlex Souza – Coastal Carolina University, Assistant Athletic Director of Digital Initiatives and BrandingModerator: Elisa Mitton – University of Windsor, Sports Information Coordinator