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TV Ads: The Game Changer Your Business Needs with Luke Winter
Manage episode 450924960 series 3462581
Bateman Collective에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bateman Collective 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.
Timestamps
00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist
05:10 The Unique Power of TV Ads for High-Quality Leads
12:35 Breaking Down the True Costs and ROI of TV Advertising
18:40 Building Lasting Brand Authority Through TV
24:55 Why TV is an Overlooked Asset for Investors
30:25 First-Party Marketing: How TV Reinforces Brand Ownership
38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle
46:20 Real Estate Marketing Myths Debunked
53:00 Final Takeaways and How to Connect with Luke
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