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Volvo Trucks' Digital-Only Truck Launch with AEM Edge Delivery Services
Manage episode 470594586 series 2940472
Cognizant Netcentric에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Cognizant Netcentric 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Volvo Trucks North America sought to modernize its content management system to achieve faster content delivery and enhance editorial efficiency. Choosing Adobe's AEM Edge Delivery Services, they aimed for a cloud-based solution capable of future technological advancements. An unexpected requirement arose in 2024: a digital-only launch for their new VNL truck, intended to set a new digital standard in the trucking industry. Cognizant Netcentric partnered with Volvo Trucks, utilizing an agile approach and AEM EDS to create an award-winning digital experience featuring an enhanced truck configurator that significantly increased user engagement. This successful launch not only positioned Volvo Trucks as a digital innovator, but also provided them with a streamlined content process, improved site performance, and greater marketing agility.
25 에피소드
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