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Why Sending People to Your Homepage Is Killing Conversions
Manage episode 510336717 series 3647474
Clay Vaughan & Luke Frazier, Clay Vaughan, and Luke Frazier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Clay Vaughan & Luke Frazier, Clay Vaughan, and Luke Frazier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.
Tune in to Learn:
- Why today’s buyers expect personalized, problem-specific landing pages
- What the data says about homepage drop-off (and how to fix it)
- How AI and large language models are reshaping search behavior
- What to build instead of a homepage if you want higher conversions
Want to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com
Cheers!
16 에피소드
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