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Accelerating digital and social transformation for premium wine and spirit brands, with CMO Pamela Forbus, CMO Pernod-Ricard North America
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Manage episode 335504535 series 2940217
Tania Yuki에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tania Yuki 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands.
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader following encompassing Tik Tok, digital ads, and connected TV.
As she explains in this episode: “we're in a different place where we're planning and thinking through the whole shopper journey and we can have a connected experience for them.” Subscribe and listen to join the conversation.
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