70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University.

Tune in as Ty reveals:

• The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector.
• How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration.
• How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University
• The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles.

This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth.

References

• CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking

• Hacking Growth, By Sean Ellis

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.

• Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing

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This podcast was produced by Ty Hayes and edited by Clare Ryan.