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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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33. Content marketing has changed - is your team keeping up?
Manage episode 301678948 series 2824828
Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Matt Allison, Managing Director at Ubiquity Lab, joins us on this week’s podcast.
Matt has a unique perspective on content marketing, having built global teams in-house and through his work as an external advisor to CMOs.
We discussed the following topics:
- How content marketing has changed;
- The content marketing skills required to be successful today;
- What a modern in-house content marketing team looks like and some of the challenges CMOs face to get this right;
- Effective content marketing metrics;
- When to get external help to support content marketing; and
- How to align your content marketing to commercial outcomes to deliver a ROI.
Matt established the global content marketing function at Bupa and won several awards for the Blue Room. Since then, he has started his own agency, Ubiquity Lab, working with CMOs and marketing teams to combine data with customer insights in order to develop content strategies across paid, earned and owned channels.
Just another reminder that we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Matt, with all the tips and strategies laid out in an easy-to-read format.
If you have an interest in building a modern in-house content marketing team, with all the right skills and capabilities to drive commercial outcomes, then you will enjoy this episode.
References
- CMO Australia - State of the CMO 2021.
- Richard Rumelt - Good Strategy/Bad Strategy: The Difference and Why It Matters.
- Ubiquity Lab - How to benchmark your content marketing ecosystem. This includes information on Santander’s content marketing success.
Contact Matt Allison
- Find Matt on LinkedIn and mention you heard him on the podcast. Find out more about Ubiquity Lab.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review!
This episode was produced by Dylan Todd and edited by Lewis Hallam.
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