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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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27. How to speak the language of your devs to build trust and achieve more
Manage episode 294989757 series 2824828
Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this week’s episode, Hamish Tedeschi, CEO and Founder of Mechanical Rock - a cloud native product development company, joins us.
The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including:
- The changing role of developers:
- Web vs software developers;
- Front-end vs back-end vs full-stack developers;
- Critical roles of a development team; and
- An overview of languages used by different developers.
- How CMOs can get the best from their development teams:
- Cross-functional team design;
- DevOps vs Agile;
- Various concepts such as cloud computing, Serverless and infrastructure by code; and
- Other tips to get the best from your development teams.
- Leveraging technology better:
- How CMOs should be thinking about technology and where to start;
- How to build stronger relationships with IT, vendors and consulting companies; and
- How companies and developers with outdated languages can manage a two tier economy.
This one does get a little technical, but we have notes available via our website. Look out for this episode and download the notes. Enjoy the episode.
References
- Amazon Web Services - Serverless Computing.
- Eric Ries - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
- Gene Kim - The Phoenix Project (A Novel About IT, DevOps, and Helping Your Business Win).
- Gene Kim - The Unicorn Project.
- Norman Tuckman - Stages of Team Development (via MIT).
Contact Hamish Tedeschi
- Find Hamish on LinkedIn and mention you heard him on the podcast. Find out more about Mechanical Rock.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!
This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.
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