))
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
«
»
20. How to increase your influence to increase your impact with Josh Steimle
Manage episode 291466590 series 2824828
Ty Hayes and Ty Hayes from Growth Generators에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ty Hayes and Ty Hayes from Growth Generators 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this week’s episode we have Josh Steimle, entrepreneur, author and speaker, as our guest.
Josh has written over 300 articles for the likes of Forbes and Entrepreneur magazine, he’s been a TedX speaker, and he’s the author of the book Chief Marketing Officers at Work, where Josh interviewed 30 leading CMOs from companies like PayPal, Target, Zendesk, GE and Nestle.
Josh is also the founder of MWI – a marketing agency he founded back in 1999, as well as a research assistant at Harvard Business School and the founder and CEO of 7 Systems.
In today’s episode, we discover:
- Josh’s book - Chief Marketing Officers at Work;
- The changing remit of CMOs and the makeup of a modern, influential, marketing leader;
- How CMOs can build influence and leverage it to make good things happen; and
- Josh’s 7 Systems of Influence and how you can apply them to increase your ability to influence others at work.
There’s a lot covered in this episode as always, so don’t forget to grab the notes so you can take action on what you hear today. Just head to growthgenerators.io, look out for this episode with Josh Steimle – and download the notes. Enjoy the episode!
References
- Brendan Kane - Hook Point: How To Stand Out in a 3-Second World.
- Derral Eves - The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue.
- Jay Baer - Youtility: Why Smart Marketing Is about Help Not Hype.
- Josh Steimle - Chief Marketing Officers at Work.
- Josh Steimle - Published Author by 7 Systems.
- Josh Steimle - The 7 Systems of Influence.
- Stephen M R. Covey - Speed of Trust: The One Thing That Changes Everything.
- Stephen R. Covey - The 7 Habits Of Highly Effective People.
Contact Josh Steimle
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!
This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.
71 에피소드
공유
