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AI, Leadership & the Future CMO with Tony Gruebner
Manage episode 485057077 series 3599077
Lucy Bolan (NewChapterTalent.com.au)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lucy Bolan (NewChapterTalent.com.au) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this forward-thinking episode of CMO Chapters, Lucy Bolan chats with Tony Gruebner, former CMO of Pepperstone and author of AI for CEOs. With a background in data analytics and senior marketing leadership, Tony brings a fresh perspective to the future of marketing, the rise of AI, and the evolving skill sets marketers need to succeed.
Tony explores what AI really means, how it’s impacting marketing teams, and why CMOs must now become orchestrators of people, platforms, and possibility. Whether you’re leading a team or looking to future-proof your career, this episode will leave you feeling smarter, clearer, and ready to adapt.
What You’ll Learn in This Episode:
- What AI is (without the jargon) and how to think about it commercially.
- Why CMOs need to become the “conductor of the orchestra” in a world of rapid tech evolution.
- The impact of AI on marketing team structure, roles, and workflows.
- How to avoid the trap of “25 AI tools replacing 8” and create real integration.
- What it takes to be an effective leader in the age of AI (spoiler: EQ matters more than ever).
- The importance of broad skillsets and learning how to learn.
- Advice for early-career marketers and how to future-proof your role.
Resources & Mentions:
- AI for CEOs by Tony Gruebner – The least technical book you'll read on AI (and one every marketing leader should pick up).
Connect with Our Guest:
Follow Tony Gruebner on LinkedIn: Tony Gruebner
Buy the book AI for CEOs: https://www.amazon.com.au/AI-CEOs-least-technical-youll/dp/B0DJ1XRG7V
Follow the Podcast via New Chapter Talent:
Instagram: @NewChapterTalent
LinkedIn: New Chapter Talent
This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!
Website: https://www.newchaptertalent.com.au/contact-us
LinkedIn: https://www.linkedin.com/company/new-chapter-talent/
Email: [email protected]
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