Player FM 앱으로 오프라인으로 전환하세요!
Your Brand is NOT About You
Manage episode 226705797 series 2341039
It's true, people just don’t care about you.
They don’t want to hear about your 50th anniversary.
They don’t really care that your Great-Great-Great Grandpappy founded the company.
They don’t want you to tell them about all the awards you’ve won.
They certainly don’t believe that you are “different”.
It isn’t that these things aren’t good things. It's just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.
. . .
Resources:
Donald Miller’s “Building a Story Brand”
Brand-First Dealership Case Study
. . .
DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!
It’s engaging.
It’s FREE.
Its right HERE!
. . .
pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook
264 에피소드
Your Brand is NOT About You
Clarity Compressed: Build a Better Business Through Better Brand Development
Manage episode 226705797 series 2341039
It's true, people just don’t care about you.
They don’t want to hear about your 50th anniversary.
They don’t really care that your Great-Great-Great Grandpappy founded the company.
They don’t want you to tell them about all the awards you’ve won.
They certainly don’t believe that you are “different”.
It isn’t that these things aren’t good things. It's just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.
. . .
Resources:
Donald Miller’s “Building a Story Brand”
Brand-First Dealership Case Study
. . .
DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!
It’s engaging.
It’s FREE.
Its right HERE!
. . .
pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook
264 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.