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Paul J Daly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul J Daly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Your Brand is NOT About You

20:39
 
공유
 

Manage episode 226705797 series 2341039
Paul J Daly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul J Daly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

It's true, people just don’t care about you.

They don’t want to hear about your 50th anniversary.

They don’t really care that your Great-Great-Great Grandpappy founded the company.

They don’t want you to tell them about all the awards you’ve won.

They certainly don’t believe that you are “different”.

It isn’t that these things aren’t good things. It's just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.
. . .

Resources:

GrowthCon

Donald Miller

Donald Miller’s “Building a Story Brand”

Brand-First Dealership Case Study

. . .

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

  continue reading

264 에피소드

Artwork
icon공유
 
Manage episode 226705797 series 2341039
Paul J Daly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul J Daly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

It's true, people just don’t care about you.

They don’t want to hear about your 50th anniversary.

They don’t really care that your Great-Great-Great Grandpappy founded the company.

They don’t want you to tell them about all the awards you’ve won.

They certainly don’t believe that you are “different”.

It isn’t that these things aren’t good things. It's just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.
. . .

Resources:

GrowthCon

Donald Miller

Donald Miller’s “Building a Story Brand”

Brand-First Dealership Case Study

. . .

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

pauljdaly.com
Connect with Paul J Daly on LinkedIn
Follow along on Instagram
Follow Paul J Daly on Twitter
Like Paul J Daly on Facebook

  continue reading

264 에피소드

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