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Chris Malta's EBiz Insider Podcast
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Content provided by Chris Malta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Malta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
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35 episodes
Mark all (un)played …
Manage series 2284598
Content provided by Chris Malta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Malta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
…
continue reading
35 episodes
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Chris Malta's EBiz Insider Podcast
1 Confirmation Bias – Silent EBiz Killer | Chris Malta's EBiz Insider Podcast 7:07
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7:07Let's talk about Confirmation Bias, the silent killer of eCommerce businesses. And no, I’m not talking about some supervillain in a Marvel movie; I’m talking about that sneaky little voice in your head that tells you, “Hey, I love this idea, so everyone else will too!” Spoiler alert: That’s how you end up broke, bitter, and knee-deep in unsold inventory. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Color in Marketing Imagery | Chris Malta's EBiz Insider Podcast 7:19
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7:19Ever wonder why certain brands just feel right? You walk into a store, visit a website, or even glance at a logo, and something about it just clicks. That’s not an accident. That’s color doing its job. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .
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Chris Malta's EBiz Insider Podcast
1 Choose The Right Bank For Your Business | Chris Malta's EBiz Insider Podcast 7:35
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7:35Ever feel like banks are all running some kind of secret game? They’ve got the big signs, the marble floors, the fancy pens they don’t let you keep, and the overly friendly greeter whose entire job is to make you forget that this place exists to take your money. But once you start running a business, that game gets real. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Be Very Careful with AI for ECommerce | Chris Malta's EBiz Insider Podcast 8:21
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8:21AI in e-commerce is officially the new buzzword every scammer is milking for all it’s worth. If you’ve spent more than five minutes on YouTube, you’ve seen them. The so-called experts pushing AI as the magic button for building an online business. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Backorders - The Butterfly Effect | Chris Malta's EBiz Insider Podcast 7:29
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7:29Let’s talk about backorders. You know, that lovely surprise when you sell a product, only to find out it’s actually not in stock. Fun times. Whether you’re dropshipping, running your own inventory, or just trying to keep your eCommerce business from spontaneously combusting, backorders are like that one friend who always shows up late and somehow still manages to ruin your whole night. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Awards - Don’t Believe Everything You See | Chris Malta's EBiz Insider Podcast 6:32
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6:32So, I get this email today from some big-name eCommerce marketer, and they’re all hyped up about winning an award from the United Nations. Yeah, sure. The UN is just out here recognizing online marketers now. Right. That’s like McDonald’s giving out Michelin stars. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 The Point of Diminishing Returns | Chris Malta's EBiz Insider Podcast 7:02
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7:02The point of diminishing returns is where so many eCommerce businesses go to die. It’s the invisible trap that sneaks up on you when you think you’re doing everything right; pricing competitively, driving more sales, scaling up - only to realize you’re somehow making less money despite selling more . Yeah, it’s a cruel joke. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Automated Product Feeds | Chris Malta's EBiz Insider Podcast 8:16
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8:16Automatic Product Feeds are one of those things that sound amazing until you actually use them. They’re like those diet pills that promise you’ll lose 20 pounds in a week while eating cheeseburgers; too good to be true, and the side effects will wreck you. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Amazon for Home Business | Chris Malta's EBiz Insider Podcast 7:17
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7:17Let’s talk about Amazon, the so-called dream platform for home businesses. You’ve heard the pitch a thousand times: “Start selling on Amazon, work from home, make six figures while sipping coffee in your pajamas!” Sounds amazing, right? Yeah, that’s because it’s a sales pitch, not reality. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 AliExpress - What You Need to Know | Chris Malta's EBiz Insider Podcast 7:37
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7:37Alright, let’s talk about AliExpress, also known as the business killer disguised as a shortcut. If you’ve never heard of it, congratulations, you’ve avoided a world of pain. If you have heard of it and you’re thinking about using it, take a deep breath and back away slowly. And if you’re already knee-deep in AliExpress orders, I’m sorry, you’re probably already in damage control mode. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 AI is the new Article Spinner | Chris Malta's EBiz Insider Podcast 8:02
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8:02AI is basically the new-age Article Spinner, but with better branding and way more hype. And, of course, every self-proclaimed “marketing expert” on YouTube is losing their minds over it. They’re all promising you that AI is the magic shortcut to making money online. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Red Flags for Fake Wholesalers | Chris Malta's EBiz Insider Podcast 7:13
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7:13Finding a real wholesaler feels like trying to spot a fake Rolex. Some look legit at first glance, but the second you start asking questions, things don’t add up. The eCommerce world’s full of these so-called wholesalers who are really just middlemen marking up prices or flat-out scammers looking to take your money. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 How EBiz Scams Affect YOU | Chris Malta's EBiz Insider Podcast 8:44
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8:44Everybody who decides to open a home-based ECommerce business is going to come across a huge variety of scams. It's unavoidable; there are literally thousands of people out there who will lie to you and try to cheat you out of tens of thousands of dollars. Learn what happens, how to avoid it, and what the true cost is. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site . EPISODE TRANSCRIPT Everybody who decides to open a home based e commerce business is going to come across a huge variety of scams. It's unavoidable. There are literally thousands of people out there who will lie to you and try to cheat you out of tens of thousands of dollars. They know they're lying, they know they're cheating. They know they could be prosecuted and sued for what they do, but the money is so good for them that they just can't resist. You're listening to this podcast, which means you either have an interest in starting an online business, or you already have an ECommerce business. If you're just starting out and you haven't spent any money yet, you're one of the very lucky few who just might make this happen without getting screwed to a wall financially. If you have an existing eBiz, there's a 97% chance it isn't making you any real money, then an unbelievable 90% plus chance that you've been cheated out of at least $15,000. Possibly as much as 35 to $40,000. I've been very successful in online business for over 30 years. I've been teaching online business since 2009. I easily have over ten thousand hours of ECommerce mentoring under my belt. More than 80% of the people I've taught had been cheated out of tens of thousands of dollars by multiple ECommerce scams. These eBiz scammers run in packs like rabid wolves. They hunt together to take you down and pass you around in order to squeeze every last dime from you. For absolutely useless apps, tools and services that will never work. Does that sound like a conspiracy theory? If you're one of the very few who hasn't been nailed by this stuff, yet, it may sound like that. But to the more than 90% of those who listen to this podcast who have spent money with these dirtbags, you already know, don't you? The minute you sign up for a free trial website, an eBiz app or tool, attend a "mastermind" webinar, sign up for a mailing list, go to a hotel seminar or take advice from a public "experts" forum, these people have you hooked. More importantly, they have your email address and possibly even your phone number, if you gave it to them. If you didn't, they'll try to look it up online through various phone location services. So how do they hook you? They make promises they can't keep. Please understand this. Nobody can promise you success. Nobody can guarantee that you'll make money, not in any kind of business, not ever. But these people will do that all day long. They'll show you fake websites that they claim make millions of dollars. They'll show you bank statements that are Photoshopped to look like they have money coming in every day. They'll give you testimonials from people who claim to make tons of money from their systems. Those people work for them. They're not real eBiz owners. They will absolutely guarantee your success in a very short period of time and tell you how easy it's going to be. They'll tell you that they'll do most of the work for you. Then they'll actually go online with you and help you apply for 40 or $50,000 worth of credit cards that you then max out with them. And they'll tell you it's okay, because they'll promise you you'll make all that money back within a few months and pay off those cards. But it won't happen. They'll tell you it's okay to take out a $70,000 mortgage on your house and spend it with them, because you'll make the money back in a few months. But it won't happen. I'm not just speaking in general terms here. Everything I've said has actually happened to people I've personally worked with in my Education, talked to over the phone, or have met in person. All of it with those actual numbers. Keep these following things in mind. Write them down, stick them up with a fridge magnet, whatever you have to do. Anybody who tells you that Amazon, eBay, affiliate marketing, template based websites, SEO apps and tools, private labeling, importing from China, using AliExpress, outsourcing your marketing and graphics, or that you'll make good money quickly online in any way, is absolutely flat out lying to you. I will guarantee that. So, like I said, better than 80% of the people listening to this podcast have already been burned this way. If it happened to you, I give you tremendous amounts of credit for even being here at all. Most people just curl up into a ball and sob for weeks. Then spend the next 10 years trying to dig themselves out of all that debt, working three jobs and selling half their possessions. If it's not happened to you yet, be very aware that when you step into home based ECommerce, you're stepping into a live minefield in the dark, wearing clown shoes and pushing a 30 foot wide lawn roller right in front of you. If that sounds really scary, good. It's meant to. But being victimized like that robs you of something far worse than money. It robs you of your self confidence, your self esteem, and your trust in your own decision making ability. It robs you of your ability to trust other people. It affects your entire life, your personal relationships, your family members, your living situation, and your ability to support yourself and your family,. Your entire future is forever changed by something like that. Most people who have been hit hard by these sickening scammers end up feeling deeply personally violated, and many end up suffering from years of depression or other psychological damage. The countless number of people I've had conversations with over the years who have been victimized in this way tell me that they feel foolish or even stupid for allowing this to happen to them. If you're one of those people, you can't put that on yourself. You were lied to. You were cheated. You were victimized. The people who do this to you are very, very good at what they do. They know the psychology, they know the buzzwords, they play on your emotions and your desire to better your life, and they lie. It's not the fault of the victim, it's the fault of the victimizer. I personally am a big believer in karma. What goes around comes around, and karma can be a Screaming Banshee on a rocket sled when it needs to be. I almost pity those victimizers when it catches up to them, and it will. I ALMOST pity them. Okay, if you can't tell by now, I get really fired up about this whole thing. It disgusts me. It makes me wish I could sit those scammers down one at a time in a room with all the people they've hurt and make them look those people in the eyes and really see the monetary and psychological ruin they create every single day. There are two reasons I feel that way. First, hey, I'm human, just like anybody else. I've actually listened to those victims tell those stories, literally thousands of them over all the years that I've been trying to help people understand this business in different ways. It's taken its toll on me too. I've listened to people on the other end of the phone who are literally sobbing about all the money they've lost. How horrible they feel about themselves. How they don't know what they're going to do when their spouse or family finds out. That's no exaggeration. It's absolutely true, and it's heartbreaking to hear over and over and over again from so many people for so many years. The other reason is because this is my chosen industry. I was here over 30 years ago at the very beginning. I actually HAVE made millions in this business because I don't just talk about it. I do all the things I talk about, and seeing these frauds doing so many bad things to so many good people is just incredibly frustrating. It also ends up making me look guilty by association. It's harder for me to actually tell people the truth and help them because they've already been burned so badly and simply have no trust left to give. Anyway, I'll end this rant with a really serious warning. Be very careful out there. I've told you what to look for. It's no joke. If you've been victimized, that was not your fault. If you haven't, they're coming for you. Don't let them get you. If you'd like to hear the truth about this business for once, and if you're willing to extend just a little bit of trust just one more time, talk to me. You can call or join one of my free ECommerce Q & A Meetings any time. No pitch, no pressure, just the first real conversation you'll ever have about selling online. Thanks for listening, and I'll catch you next time.…
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Chris Malta's EBiz Insider Podcast
1 ECommerce Sales Tax - What to Know | Chris Malta's EBiz Insider Podcast 6:01
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6:01You ever hear those horror stories about eCommerce sales tax? Yeah, the ones that make it sound like the second you sell a candle online, you suddenly owe taxes in all fifty states, and if you don’t pay up, the IRS is gonna kick down your door? Yeah. It’s nonsense. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site .…
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Chris Malta's EBiz Insider Podcast
1 Business Insurance - Do You Need It? | Chris Malta's EBiz Insider Podcast 7:12
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7:12I often get this question in my EBiz Insider Workshops: Do I need business insurance for my ECommerce business? Well, if you ask an insurance salesperson, the answer will always be a resounding YES!...because you're talking to an insurance salesperson. In reality, things are a bit different. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site . EPISODE TRANSCRIPT People sometimes ask me if they need business insurance for their ECommerce business. Well, if you ask an insurance salesperson, the answer will always be a resounding yes. Because you're talking to an insurance salesperson. In the real world, things are a bit different. Keep in mind that I'm not a legal professional. So this isn't meant to be legal advice. If you want legal advice, talk to an attorney. My advice in this area comes from nearly 50 years of actually owning and running businesses, and it's my personal opinion. There are times when I've had business insurance, and times when I haven't. It depends on the circumstances. The most common type of business insurance is liability insurance. An insurance salesperson will tell you that you need this in case somebody gets sick or is injured by something you sell, or somebody's injured on your business premises. In my businesses, I've had offices where my employees work, and where potential customers and other people come to meet with us. I've always had liability insurance for any office space I've ever had, where other people work or visit. On the other hand, if you own a home based business, in my opinion, you can rule out liability insurance for your business premises. You won't have your internet based customers traipsing in and out of your home. They'll be buying from you online and won't even know where you live. So the chances of one of your customers being injured on your business premises by tripping over your cat or slipping on a patch of ice on your front porch is nil. It won't happen. Another potential liability is one of your customers getting sick or being injured by something you sell. When it comes to that scenario, follow these simple rules. One, never sell anything that people eat, drink, put on their skin, or feed to their pets. Two, never sell anything that explodes. I've never carried liability insurance on any of the sites I've had where I've sold physical products online, because I've always followed those rules. Is it possible that someone could hurt themselves with other products you sell? Sure, there's always that chance. If you sell clothing irons, and some guy tries to flatten his arm hair using a hot iron, that's going to hurt. If somebody has a knot in their shoelace that they can't untie, and tries to cut through it with a skill saw you just sold them, that's gonna hurt. So you really can't protect yourself all the time against every possible stupid human trick that the species can conceive of, and there are a lot of them. However, it's also very unlikely that anybody would try to sue over something like that or ever be successful if they tried. Let's look at more likely scenarios. A lot of the products that are sold in the US these days are made in China. With such lax regulation in Chinese manufacturing, there's always the possibility of lead paint, cheap and brittle plastic that breaks easily and can hurt somebody, or any number of other product problems that relate to largely unregulated manufacturing processes. This is yet another reason (in a long list of reasons) not to buy products directly from China. Forget importing directly from China; it's far too expensive anyway. Don't waste your time and money on AliExpress or anything like it. Check out my other episodes to learn why those are such bad ideas on o many levels. If you're going to sell products online you want to deliver safe, quality products to your customers and greatly minimize any need for liability insurance. That means you always buy from reputable US based wholesale suppliers that are licensed by the product manufacturers. Generally speaking, even if the products are made in China, reputable US-based wholesale suppliers do not import the cheap, dangerous stuff. They don't want that liability either. Also, if somebody does get hurt using a product you sold them, and you bought it from a reputable US source, any legal action is more likely to go after that source instead of your home based business. Liability lawsuit attorneys look for people with the mega deep pockets, like the manufacturers and suppliers. In the more than 30 years I've been in the ECommerce business, I've never known or heard of a home based business owner who was sued over a product liability issue. The only exception I'd caution you about, is if a product you sell is suddenly subject to a product safety recall. If you know that and you keep selling it anyway, that could be a problem. Your supplier will notify you if any of their products that you sell are ever hit by a safety recall. If that ever happens, remove the product from your site immediately. When it comes to wondering if you need liability insurance, the question you're asking is related to risk. If you pay attention to what I've told you here, you'll have a much lower level of risk than the insurance salespeople want you to think you have. This is obviously a decision you have to make for yourself. I'm not telling you to ignore risk factors in your business, or to ignore legal or insurance professionals. I'm just warning you to be careful about falling victim to hysterical sales practices that are designed to make you think that you need something more than you actually do. Again, just my humble opinion after nearly 50 years in business overall. I also mentioned that there are other reasons to carry business insurance. Specifically, there are two other types of insurance that businesses do use regularly. The first is property insurance. Let's say that you're selling on eBay or Amazon, and you have $20,000 worth of wholesale products sitting in your garage. Suddenly, there's an electrical fire or a flood or some other disaster that destroys that property. First, allow me to mention that you should not be in this situation in the first place, because you should not be selling on eBay or Amazon. Both those platforms have miserable profit margins. They're extremely difficult to work with, etcetera. There's more on that in other episodes. Second, if you are in that situation, your homeowners insurance will cover your home and your personal property, but may not cover your business property. So that is a reason to consider business property insurance. Or you could just get away from eBay and Amazon and build your own website like you really should be doing. The other type of insurance is transit insurance. This again relates to handling bulk wholesale products yourself. If you're buying loads of wholesale products locally and shipping them to a fulfillment center, for example, insurance companies offer transit insurance in case those products get lost or damaged in transit. Of course, UPS FedEx and USPS offer insurance for exactly the same thing. In my opinion, I would take advantage of that, instead of buying blanket transit insurance coverage. Just remember that a business insurance salesperson is always going to try to scare you into buying as much coverage as they can, whether you need it or not. You might opt for some type of insurance for your business if you really feel the need to. But you can't bubble wrap your whole life. So don't go overboard. Learn a whole lot more of the truth about ECommerce. Check out my Free EBiz Insider Video Series at Chris Malta.com Thanks for listening, and I'll catch you next time.…
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