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Surviving SGE: A Practical Guide to AI Overviews & Organic Traffic
Manage episode 505327366 series 3671920
Miracle Max Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Miracle Max Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
AI is rewriting the rules of search—and your SEO plan. Erin, Chris, and Sandi break down what’s changing (AI Overviews, LLM-driven answers, Gen Z searching on TikTok/YouTube), why over-relying on Google is risky, and how to rebuild a durable strategy. We cover intent-led content, the 7-11-4 framework for multi-channel engagement, using video as a repurposing engine, and the technical basics (schema, crawl efficiency, programmatic pages) that help you get discovered—and cited—by large language models. Plus: how to protect your brand voice in an AI world and a quick exercise to audit how LLMs describe your company vs. competitors. If you’ve wondered how AI and SEO actually fit together, this is your field guide.
What You’ll Learn:
- Why channel mix matters (and how to stop betting it all on Google)
- How AI Overviews and large language models are reshaping search results
- The 7-11-4 content framework to reach buyers across platforms
- Why Gen Z skips Google for TikTok & YouTube — and what that means for marketers
- How to build intent-driven content that actually matches user needs
- Video-first repurposing: turn one asset into dozens
- Technical SEO must-dos: schema markup, crawl efficiency, and programmatic pitfalls
- Why voice, tone, and brand differentiation are your best defense against AI sameness
Key quotes:
"AI SEO is the question behind the question. If you know your audience, you’ll know how to answer it." —Sandi
"You have to get good at things you’re not good at. That’s how you stay ahead of AI." - Chris
"Your content can’t just sound like AI. It still has to sound like you." - Erin
9 에피소드
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