))
Shiny Objects, Big Promises, and the Content Engine You Actually Need
Manage episode 494523716 series 3671920
Miracle Max Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Miracle Max Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Why Great Content Strategies Fail Without Buy-In, Budget, and the Right Metrics
Everyone says they want great content. Few are willing to fund it like they mean it.
In this episode of Chocolate Pill, we tackle the messy reality of building a content engine that actually drives growth, and why leadership plays a bigger role than most think.
Your hosts Erin, Chris, and Sandi unpack why shiny objects derail content teams, why “act like a media company” is useless advice if you don’t get a media company budget, and how to sell the value of content across your organization (hint: metrics matter, and so does product marketing).
In this episode:
✅ The thread of content through your entire organization
✅ Why content engines stall without leadership dedication
✅ The 7-11-4 rule and how modern metrics make content’s impact more visible
✅ How top, middle, and bottom-of-funnel content demand different mindsets
✅ The role of product marketing in helping leadership see content value
✅ Why most companies do “test and learn” but lack the patience to build content maturity
Quote of the episode:
"Content is the connective tissue across your entire GTM motion. If leadership isn’t committed, you’ll end up with a bunch of random assets and no engine."
Meet your hosts:
🎤 Sandi Green: Product marketing and GTM expert. Seven M&A deals, three exits, Fortune 100 + startup experience, and trusted advisor to Founders and CMOs.
🎤 Chris: Startup veteran and first-GTM-builder. Deep experience with growth marketing, demand gen, budgeting, and headcount planning.
🎤 Erin: Content strategy queen. Founding Content Strategist at multiple companies, Webby Award Honoree, and master of helping brands tell stronger stories.
Follow us:
👉 Miracle Max Marketing
👉 Connect on LinkedIn: Sandi, Chris, Erin
If this episode made you nod, laugh, or rethink your last campaign, subscribe and leave us a review. We’ll keep the chocolate and the marketing truth bombs coming.
#Marketing #ContentMarketing #StartupMarketing #B2BMarketing #Leadership #GTM #ProductMarketing #ContentStrategy #Podcast
9 에피소드
공유
