Ep. 5: (Mandarin) Children's Chinese Magazine Publisher Jing Cheng believes the power of print media

Chinatown 2.0

Richard Yan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Richard Yan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 48:59

MP3•에피소드 홈

Jing Cheng is the co-founder and CEO of the largest North American Children's Chinese magazine, Pipa Magazine. She shares her inspirations for starting the publication, the challenges of running the business of print media against digital headwinds, and her philosophy and suggestions for Chinese immigrants raising bilingual kids.
To learn more about Pipa Magazine, visit: pipamag.org
You can also subscribe to their WeChat public account by searching for 小枇杷
Jing shared with us:
* Pipa Magazine as a companion to kids and bridge to communicate with older generations
* Why young kids like to read the same books repeatedly
* Self-identity for kids with Chinese heritage
* Learning Chinese culture in addition to the language
* Maintaining emotional intimacy between first and second generation immigrants
* Immigrant parents need continual self education to keep up with kids' American ideas
* Pipa Magazine's way of teaching Chinese language in the context of Chinese culture
* The development of Pipa Magazine as a business since 2012
* The difficult business of the Chinese culture-themed magazine
* Pipa Magazine as between a nonprofit organization and a commercial business
* How donations can help Pipa Magazine's missions
Jing shared with us:
* Pipa Magazine as a companion to kids and bridge to communicate with older generations
* Why young kids like to read the same books repeatedly
* Self-identity for kids with Chinese heritage
* Learning Chinese culture in addition to the language
* Maintaining emotional intimacy between first and second generation immigrants
* Immigrant parents need continual self education to keep up with kids' American ideas
* Pipa Magazine's way of teaching Chinese language in the context of Chinese culture
* The development of Pipa Magazine as a business since 2012
* The difficult business of the Chinese culture-themed magazine
* Pipa Magazine as between a nonprofit organization and a commercial business
* How donations can help Pipa Magazine's missions