Player FM 앱으로 오프라인으로 전환하세요!
Before you discount, try this
Manage episode 440647829 series 2925420
Are you feeling the pressure to slash your prices right now?
I get it. When sales are slow, it's tempting to wave that discount wand.
But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.
If you're only discounting from a place of panic - STOP.
Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.
From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.
Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.
There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.
202 에피소드
Manage episode 440647829 series 2925420
Are you feeling the pressure to slash your prices right now?
I get it. When sales are slow, it's tempting to wave that discount wand.
But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.
If you're only discounting from a place of panic - STOP.
Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.
From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.
Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.
There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.
202 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.