035 Casey Cheshire (Ringmaster) on Podcasting for Voice of the Customer

Chief Evangelist with Ethan Beute

Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast!

Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.

Takeaways:

• The most important role of an evangelist is to continuously engage with people, understand their challenges, and represent both your company and customers authentically. In our increasingly digital world, where sales and marketing tech depersonalizes and dehumanizes the experience, evangelism reprioritizes genuine connections.
• Center everything around the customer, even when naming your podcast. Name it for or about your target audience, shape the discussion around their interests, and focus on what you aim to discover from them. And, of course, make them the guests!
• Evangelism is work that needs to be done – just like sales, marketing, or finance. Paving the way and gaining a competitive edge are two results of creating an evangelist role. For Casey, a dedicated evangelist role champions the customer’s voice and advances thought leadership.
• Use a podcast for systematic and consistent customer engagement, providing a steady flow of valuable insights. Casey explains how podcasts offer a more effective and appreciative way to connect with customers compared to surveys and one-off projects. Sharing your podcast platform is another valuable relationship-building strategy that overcomes the hurdle of initiating conversations with prospects.

Quote of the Show:

• “There is no more efficient and effective a way to connect with and learn from your customer than a podcast. It’s a slow-drip espresso of customer information and connection.”

Links Related to This Episode:

• Casey Cheshire on LinkedIn: https://www.linkedin.com/in/caseycheshire
• Ringmaster: https://ringmaster.com
• Casey Cheshire on Twitter: https://twitter.com/CaseyChesh
• The Hard Corps Marketing Show: https://www.hardcorpsmarketing.com
• Creating The Greatest Show: https://www.creatingthegreatestshow.com
• Buyer Personas by Adele Ravella: https://buyerpersona.com/buyer-personas-book
• Canadian Potato Museum: https://canadianpotatomuseum.com

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

• YouTube: https://youtu.be/kvlC1obMikQ
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t?si=e8743721f8954a20
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400?i=1000627033181
• Chief Evangelist: https://www.chiefevangelist.com/035-casey-cheshire-ringmaster-on-podcasting-for-voice-of-the-customer

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/