012 Daniel Jester (Creative Force) on Maturing a Market as Chief Evangelist

Chief Evangelist with Ethan Beute

Today’s guest is Daniel Jester, Chief Evangelist at Creative Force. Daniel joins Ethan Beute and shares the two things that were useful for his start as a Chief Evangelist: breaking down the complex and becoming an analogy factory.
Daniel shares his journey from surviving as a freelance photographer during Covid to being recruited into an evangelism role. Watch or listen for his advice on communicating with your customers through support channels to improve your product or service experience and on becoming the historian or archaeologist for your industry.

Takeaways:

• Two things helped Daniel when he was starting as Chief Evangelist: understanding and then simplifying a relatively complex system in a short amount of time as someone shares it with you and quickly developing analogies that help people better understand what you’re communicating.
• Daniel needs to prepare a young industry to evaluate and purchase more advanced tools by educating away ignorance, hesitancy, and skepticism. This effort helps create a more level playing field and gets more people in the space to help each other.
• When Daniel started at Creative Force, he focused on customers and customer education through video. By having been in their shoes and working from that empathetic perspective, you better understand where they are and what they need to move forward successfully.
• When Daniel first took on the title of Chief Evangelist, he felt what we all do: imposter syndrome. But the CEO saw clearly the value in him and in the role for their innovative tech company.
• Daniel learned a lot doing customer support. Talking with customers provided relationships and perspectives that continue to serve him today as he works to connect and mature a young industry.
• As a Chief Evangelist, you must be – or become – a great storyteller. Becoming a student of storytelling will benefit you immediately and in years – and in roles – to come.

Quote of the Show:

• “My role has become much more outward facing because we're trying to build community.” (24:29)

Links Related to This Episode:

• Daniel Jester on LinkedIn: https://www.linkedin.com/in/danieltjester/
• Creative Force: https://www.creativeforce.io/
• The E-Commerce Content Creation Podcast: https://www.creativeoperations.com/podcast
• Daniel Jester on Instagram: https://www.instagram.com/danieltjester/?hl=en
• Daniel Jester Portfolio: https://www.danieltjester.com/

See or Hear More Conversations on Chief Evangelist with Ethan Beute:

• YouTube: https://youtube.com/@chiefevangelist
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
• Chief Evangelist: https://www.podpage.com/chief-evangelist-with-ethan-beute/

Chief Evangelist is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/