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Pearlfisher Live에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pearlfisher Live 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Season 1. Episode 1: Jonathan Ford speaks to Richard Fine, CEO of Help Remedies.
Manage episode 156971466 series 1205828
Pearlfisher Live에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pearlfisher Live 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Season 1. Episode 1: Richard Fine, CEO of Help Remedies Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies. Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help took the Pharma world by storm with its ‘Take Less’ campaign. In a category that traditionally pushes more, extra, bigger, faster, Help Remedies pushes forward with a bold and unique message that is about less – less drugs, less dyes, less coatings. Less is sometimes more. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y
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32 에피소드
Manage episode 156971466 series 1205828
Pearlfisher Live에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pearlfisher Live 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Season 1. Episode 1: Richard Fine, CEO of Help Remedies Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies. Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help took the Pharma world by storm with its ‘Take Less’ campaign. In a category that traditionally pushes more, extra, bigger, faster, Help Remedies pushes forward with a bold and unique message that is about less – less drugs, less dyes, less coatings. Less is sometimes more. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y
…
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32 에피소드
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