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TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Starbucks Odyssey’s community lead expects NFT brand building to expand this year (w/ Steve Kaczynski)

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Manage episode 402375514 series 3352318
TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:

  • Future adoption for Bored Ape Yacht Club
  • Growing Starbucks’s NFT-based loyalty program
  • What agencies and brands need to know about web3
  • How to get started in the NFT space

(0:00) Introduction

(4:23) NFT value creation

(11:41) NFT and community building

(18:14) Bored Ape community building

(20:42) Web3 gaming and community

(23:13) Starbucks Odyssey program and its engagement with web3

(31:30) What's next for NFTs

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

  continue reading

113 에피소드

Artwork
icon공유
 
Manage episode 402375514 series 3352318
TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, and Jacquelyn Melinek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:

  • Future adoption for Bored Ape Yacht Club
  • Growing Starbucks’s NFT-based loyalty program
  • What agencies and brands need to know about web3
  • How to get started in the NFT space

(0:00) Introduction

(4:23) NFT value creation

(11:41) NFT and community building

(18:14) Bored Ape community building

(20:42) Web3 gaming and community

(23:13) Starbucks Odyssey program and its engagement with web3

(31:30) What's next for NFTs

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

  continue reading

113 에피소드

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