305. Poppi's Phenomenal Rise: Allison Ellsworth's Journey from Shark Tank to Amazon's #1 Soda and Super Bowl Stardom

CEO School

In this thrilling episode of CEO School, Suneera is joined by Allison Ellsworth, founder of the trailblazing beverage brand Poppi Soda. Diving into the high-fizz tension of snagging a last-minute Super Bowl ad spot, Allison reveals how her commercial not only caught the attention of over 29 million viewers but also disrupted the soda industry dominated by giants like Coke and Pepsi.
Allison shares the journey of Poppi since its bold launch in 2020, now the number-one soda on Amazon and a social media sensation. Discover how authenticity on platforms like TikTok can supercharge a brand, and why going viral means staying true to your voice.
Learn the wisdom behind choosing what to invest in, building a stellar team, and why sometimes letting go is the best way to grow. Discover why putting your health first isn't just good sense, it's good business, and hear how to leave a fizzing impact on the next generation of consumers.
By the end of this episode, you're not only going to be inspired by Allison's journey and the milestones of Poppy Soda, but you'll be equipped with real-world advice on brand building, motherhood, health, and financial savvy.
Connect with Allison: https://www.instagram.com/allisonellsworth/
Connect with CEO School: https://www.instagram.com/ceoschool/
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