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072: How to stand out as a candidate with the AIDA framework
Manage episode 421747601 series 3495117
Want to stand out in your job search? In this episode of the Career Strategy Podcast, Sarah breaks down the AIDA framework, a four-part methodology used by top companies to capture your attention and spark action.
In this episode, you’ll learn how AIDA can be applied to your resume, LinkedIn profile, and even cold emails to potential employers and discover how small changes in how you present your skills and experience can make a big difference in holding a recruiter’s interest and getting that coveted interview.
Whether you’re just starting to update your career materials or deep into your job search, these tips will help you think more strategically and communicate more effectively so you get noticed, book more interviews, and are offered more roles.
Quotables
"The process of you getting hired is very similar to the process of you going and buying that new pair of shoes or booking that hotel."
"The goal is that something about your resume catches their attention, and to do that we need to create a resume that makes you stand out from other candidates."
"Be thinking, what am I doing to capture attention, interest, desire so that they take action?"
Timestamps
00:56 Interest leads to desire, prompting action ultimately.
03:58 Effectively capturing attention and generating action is the goal of your career materials.
09:11 Be mindful of how you’re taking action.
12:05 AIDA has been around for a while, it’s time to apply it to your job search,
🎬 Watch our free UX Job Search Workshop and learn how to stand out in 2025
👉 Join Career Strategy Lab – Apply now to start your own UX job search transformation
👋 Say hi and follow our host, Sarah Doody, on LinkedIn, Instagram, YouTube, and Twitter
📩 Loved this episode? Share it with a friend or leave a quick review on Apple Podcasts or Spotify! 🚀
117 에피소드
072: How to stand out as a candidate with the AIDA framework
Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research
Manage episode 421747601 series 3495117
Want to stand out in your job search? In this episode of the Career Strategy Podcast, Sarah breaks down the AIDA framework, a four-part methodology used by top companies to capture your attention and spark action.
In this episode, you’ll learn how AIDA can be applied to your resume, LinkedIn profile, and even cold emails to potential employers and discover how small changes in how you present your skills and experience can make a big difference in holding a recruiter’s interest and getting that coveted interview.
Whether you’re just starting to update your career materials or deep into your job search, these tips will help you think more strategically and communicate more effectively so you get noticed, book more interviews, and are offered more roles.
Quotables
"The process of you getting hired is very similar to the process of you going and buying that new pair of shoes or booking that hotel."
"The goal is that something about your resume catches their attention, and to do that we need to create a resume that makes you stand out from other candidates."
"Be thinking, what am I doing to capture attention, interest, desire so that they take action?"
Timestamps
00:56 Interest leads to desire, prompting action ultimately.
03:58 Effectively capturing attention and generating action is the goal of your career materials.
09:11 Be mindful of how you’re taking action.
12:05 AIDA has been around for a while, it’s time to apply it to your job search,
🎬 Watch our free UX Job Search Workshop and learn how to stand out in 2025
👉 Join Career Strategy Lab – Apply now to start your own UX job search transformation
👋 Say hi and follow our host, Sarah Doody, on LinkedIn, Instagram, YouTube, and Twitter
📩 Loved this episode? Share it with a friend or leave a quick review on Apple Podcasts or Spotify! 🚀
117 에피소드
모든 에피소드
×![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 109: How cohorts can hold you back and why Career Strategy Lab takes a different approach 20:27
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 108: Why you're stuck redesigning your UX resume & how to get out of a career rut 24:24
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 107: Your UX Career Is a Product (Sarah Doody's interview on the Awkward Silences podcast by User Interviews) 50:34
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 NOW OPEN: We have 20 spots in our UX Job Search Accelerator (doors close Jan 31 at 8pm PT) 11:29
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 106: How Steven Navigated ADD In His UX Job Search & Got Hired As a Design Researcher 19:21
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 105: How a UX Specialist With 20+ Years Experience Got Hired After A Layoff With Only 1 Project In His UX Portfolio 20:59
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 104: Your UX portfolio isn't about selling the product you worked on, it's about selling YOU 11:38
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 103: How Kristin Landed Her Dream Role with Two Portfolio Projects and a Clear Roadmap 18:57
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 102: Navigating Your UX Career in Challenging Times (Sarah Doody's episode on the Insights Unlocked Podcast) 27:34
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 101: Creating a UX Career Roadmap: Sarah Doody's Episode on the AIGA Design Podcast 42:43
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 100: How Jaden got hired as a Sr Product Designer after a 1-year employment gap 17:46
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 098: Why In-Demand UX Professionals Treat Full-Time Roles Like Freelance Gigs 21:29
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
1 097: Stop Sending Recruiters Cold Emails & Get Them To Reply By Doing This Instead 14:39
![Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research podcast artwork](/static/images/64pixel.png)
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