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License Plate Recognition as Lead Generation
Manage episode 423363321 series 3029161
CAR WASH Magazine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CAR WASH Magazine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space.
In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they realized that LPR could be used for lead generation in the car wash space as well.
Pointing cameras at the street, DRN Data's technology recognizes license plates that drive past the wash and matches that information to the VIN of the car. This data provides the wash owner with more than one hundred marketing attributes for each person zooming by.
Senior Executive Director for DRN Data, Noel Peña, sat down with Shaneen Calvo, Director of Media & Editorial for International Carwash Association (ICA), at The Car Wash Show 2024 in Nashville. In this episode, you’ll hear the story of DRN Data's 180-degree repositioning and entry into the car wash industry.
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