Artwork

Guillermo Bravo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Guillermo Bravo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

You Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases Retention

52:35
 
공유
 

Manage episode 461483196 series 3375270
Guillermo Bravo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Guillermo Bravo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market.

The challenges of acquiring new customers go beyond creating a cost-effective strategy. To ensure a high acquisition cost is worthwhile, you must also find ways to retain those newly acquired customers in an environment shaped by strict regulations and cut-throat competition. But the effort is well worth it! Increasing customer retention by 5% can increase profits from 25-95%.

The key to addressing your biggest customer acquisition and retention questions lies in the power of first-party data. As it is collected directly from your customers or users, first-party data is more reliable, accurate, and specific to your business. Using first-party data, cannabis companies can efficiently target the right audience and build long-term relationships with existing customers by understanding their preferences.

During our 60-minute webinar, you’ll discover how to:

• Lower your customer acquisition costs
• Maximize customer acquisition and retention efforts
• Leverage first-party data for personalized marketing
• Optimize your ROI and conversion rates
• Transform one-time buyers into loyal brand advocates
• Stay ahead of the competition in a dynamic market

In this webinar, you’ll dive deep into the concepts that are revolutionizing the way cannabis companies operate. We’ll explore the art of leveraging first-party data, utilizing it to lower customer acquisition costs and enhance customer retention. You’ll discover the secrets behind identifying your most valuable customers, understanding their behaviors, and tailoring your marketing efforts to create lasting connections. After watching, you’ll possess a wealth of knowledge and actionable insights that can reshape your approach— and even negate the need for your expensive Weedmaps subscription.

Reserve your spot today to learn how you can keep your business thriving using data you already own. This information creates opportunities to reimagine your marketing approach, increase efficiency, and boost your bottom line. Don’t miss out on this opportunity to drive acquisition and retention success in the cannabis industry.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

  continue reading

64 에피소드

Artwork
icon공유
 
Manage episode 461483196 series 3375270
Guillermo Bravo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Guillermo Bravo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market.

The challenges of acquiring new customers go beyond creating a cost-effective strategy. To ensure a high acquisition cost is worthwhile, you must also find ways to retain those newly acquired customers in an environment shaped by strict regulations and cut-throat competition. But the effort is well worth it! Increasing customer retention by 5% can increase profits from 25-95%.

The key to addressing your biggest customer acquisition and retention questions lies in the power of first-party data. As it is collected directly from your customers or users, first-party data is more reliable, accurate, and specific to your business. Using first-party data, cannabis companies can efficiently target the right audience and build long-term relationships with existing customers by understanding their preferences.

During our 60-minute webinar, you’ll discover how to:

• Lower your customer acquisition costs
• Maximize customer acquisition and retention efforts
• Leverage first-party data for personalized marketing
• Optimize your ROI and conversion rates
• Transform one-time buyers into loyal brand advocates
• Stay ahead of the competition in a dynamic market

In this webinar, you’ll dive deep into the concepts that are revolutionizing the way cannabis companies operate. We’ll explore the art of leveraging first-party data, utilizing it to lower customer acquisition costs and enhance customer retention. You’ll discover the secrets behind identifying your most valuable customers, understanding their behaviors, and tailoring your marketing efforts to create lasting connections. After watching, you’ll possess a wealth of knowledge and actionable insights that can reshape your approach— and even negate the need for your expensive Weedmaps subscription.

Reserve your spot today to learn how you can keep your business thriving using data you already own. This information creates opportunities to reimagine your marketing approach, increase efficiency, and boost your bottom line. Don’t miss out on this opportunity to drive acquisition and retention success in the cannabis industry.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Follow us on LinkedIn: www.linkedin.com/company/mediajel/

Follow us on Instagram: www.instagram.com/mediajel/

Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

  continue reading

64 에피소드

All episodes

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생