We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing cannabis industry. Our Informer: Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn't step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing cannabis industry. Our Informer: Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn't step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
Conference session from MJ Unpacked St. Louis ’24. Explore how retailers and brands are using AI-driven personalization and large language models (LLMs) to enhance customer experiences and scale marketing efforts. Gain insights into the latest tools and techniques, learn how to implement AI-driven personalization in a retail environment, and discover how LLMs can streamline content creation while maintaining brand authenticity. Through effectively harnessing these technologies, both cannabis retailers and brands can drive both operational efficiency and more personalized connections with their customers.…
In the cannabis industry (or any industry), trademarks are your first defense against copycats and confusion. A distinctive brand identity ensures consumers know who you are while laying the groundwork for geographic expansion, customer loyalty, and potential acquisitions. Generic names or overly familiar symbols (ahem, bud leaves) may seem appealing, but they’re nearly impossible to protect—leaving your business exposed to risk. Trademarking cannabis comes with unique challenges due to federal restrictions, making state registrations and creative strategies essential. From protecting your core products to leveraging trademarks for ancillary goods like merchandise, every step strengthens your position in the marketplace. A proactive approach saves you time, money, and headaches by reducing the risk of legal disputes and allowing your business to grow confidently. Safeguarding your trademarks isn’t just about legal compliance—it’s about securing your future in a competitive industry. Whether launching or scaling your brand, the right trademark strategy ensures your hard-earned reputation remains yours alone. Hybrid Director of Strategy Jen Lamboy and Seth Gardenswartz of Black Garden Law discuss trademarking in the cannabis industry during this recent webinar.…
The ever-evolving cannabis and hemp beverage space is witnessing a shift driven by pioneering strategies from industry frontrunners. Our most recent webinar, hosted by our Director of Strategy, Jen Lamboy, explored the business models setting the stage for this new era in cannabis beverages with the industry heavyweights leading the way. Benjamin Kennedy, CEO of Fable Libations ; Joel Canada from Bayou City Hemp ; Erik Knutson, founder of Keef Brands ; and Jake Bullock, Co-Founder and CEO of Cann , explored the gritty details of creating market entry strategies that cater to a broad consumer base while staying agile in a dynamic regulatory environment (and much more). The conversation covered critical strategies for success in the cannabis and hemp beverage space, including: Consumer-Centric Products: Developing drinks that resonate with evolving consumer preferences and lifestyle choices. Navigating Regulations: Leveraging regulatory challenges as opportunities for creative marketing and product positioning. Market Expansion: Techniques for expanding market reach and adapting to new consumer demographics with smart yet approachable products.…
Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron Rosenbluth, our Director of Content; and SJ Gingras, Social Media Manager and the personality behind ‘the Ouid Fairy.’ Together, they explain what it takes to build authentic connections in the influencer space to drive cannabis brand success.…
Hybrid Marketing Co ‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies . They emphasized the importance of deep community engagement, noting that authentic engagement is the heart of brand longevity. Building a brand identity goes beyond a flashy logo—it’s about embedding your brand’s values, history, and vision into the consumer’s lifestyle. The conversation revolved around the practical application of analytics and heart-driven initiatives to elevate a brand from a mere participant to a cherished guide in the consumer’s journey. The importance of visual storytelling was underscored, with a focus on how packaging, promotions, and social media can be effectively used to engage and nurture a loyal following. Milliken and Stower also discussed the power of creating authentic connections that go beyond transactions. This includes fostering platforms for discourse, education, and shared experiences and rallying for causes that align with your brand’s and community’s ethos. They reiterated the value of differentiating your brand through quality and innovation and embracing new opportunities like sustainability. Their insights serve as a valuable guide for integrating your brand into your audience’s lifestyles and conversations.…
In this episode, Jen Lamboy, Director of Strategy, and Amber Littlejohn , Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax codes that have long been a financial obstacle for cannabis businesses. Amber offers a legal perspective, dissecting how legislative developments could reshape the industry’s financial landscape. Join them as they navigate this complex and evolving regulatory environment, providing valuable insights for industry professionals and enthusiasts alike.…
Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.’s Director of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense’s Business Development Manager, Jeremy Johnson.…
In this episode of “The Cult” hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis , and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs . The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discusses the significance of ESG for the longevity and success of organizations in the cannabis sector, insights into how Regennabis is aiding companies in managing and reporting on ESG initiatives through a software solution, and how Cresco Labs is emphasizing the company’s focus on corporate philanthropy, employee volunteering, and social equity. The conversation delves into the definitions and differences between ESG, sustainability, and corporate social responsibility (CSR). They discuss the importance of ESG in risk mitigation, regulatory compliance, and as a competitive differentiator. The episode also covers the challenges and strategies for implementing ESG initiatives, especially for smaller businesses and startups in the cannabis industry.…
In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn’t just a technical discussion; it’s a journey through the intersection of science, marketing, and consumer education in the cannabis world. Curt, with his extensive background in plant wellness molecules, sheds light on the nuances of cannabinoids, terpenes, and the human endocannabinoid system. Meanwhile, Jen brings a marketing perspective, probing into how education is being leveraged in the cannabis industry and its impact on consumers and businesses alike. From the challenges of overcoming decades of misinformation to exploring the biochemical intricacies of the cannabis plant, this episode is packed with insights. It’s a must-listen for anyone curious about the science behind cannabis, the role of terpenes, and the future of cannabis education and marketing. Whether you’re a cannabis enthusiast, a professional in the industry, or just someone intrigued by the subject, this episode of “The Cult” offers a compelling and informative deep dive into the world of terpenes. Tune in to “Everything You Wanted to Know About Terpenes” for an engaging and educational experience that will deepen your understanding of cannabis and its components.…
In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms. They examine the impact on personal relationships, societal dynamics, and cultural norms. Tune in to understand how technology is not just changing how we talk, but also how we connect and live.…
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.