Jeff Kruszyna | Principles Over Patronage

Campaign War Stories

📫🎙️Today's episode covers all aspects of conservative direct mailing efforts with expert Jeff Kruszyna!
🆚Digital vs. Direct Mail: Wesley and Jeff highlight the resurgence of direct mail's tangible interaction compared to the reactionary nature of digital media, noting the difference the formats make for educated voters.
📈Expanding the Donor Pool: Jeff and Wesley discuss the broadening of the donor base by engaging those feeling excluded from politics and leveraging news events like Trump's legal troubles to attract new donors.
👨🏻‍🔬From Computer Science to Political Science: Jeff shares his journey from one science to another, driven by his experience with the Young America's Foundation and his Christian faith.
🔁This or That: Wesley and Jeff discuss how direct mail and digital campaigns are most cost-effective for local races, offering the best return on investment.
🗂️Entrepreneurial Ups and Downs: Jeff reflects on his first solo year in the direct mail business, where they both note the importance of different investments.
🦅Hate Congress, Love the Congressman: Wesley and Jeff cover how non-political efforts and constituent services help maintain voter support for individual congressmen despite overall dissatisfaction with Congress.

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With more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis, Jeff Kruszyna is ready to help you raise the money needed to achieve your goals, win your campaign, or fund your cause.

Jeff’s a three-time Peer Choice “All Star Award” winner and a 2019 recipient of the American Association of Political Consultants’ “40 Under 40 Award” who has raised more than $100 million for Republican campaigns, political action committees, veteran support groups, Christian charities, and other conservative advocacy organizations.

His direct mail fundraising appeals have been recognized with more than a dozen industry awards including: the American Association of Political Consultants’ “POLLIE” Award, the Direct Marketing Association of Washington’s “MAXI” (Marketing Award for eXcellence and Innovation) Award, and the Peer Choice “GOLD ELEPHANT” Award.

A native of New York, Jeff graduated Summa Cum Laude and Phi Beta Kappa from Stony Brook University’s Honors College with a B.A. in Political Science and a M.A. in Public Policy. In 2021, his alma mater selected Jeff as an honoree of their prestigious “40 Under Forty Award” recognizing him as an exceptional and distinguished leader in the areas of civil service and activism.

Today Jeff lives in beautiful Loudoun County, Virginia, attends church at Cornerstone Chapel, and enjoys rooting for the Green Bay Packers.