The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Campaign Magazine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Campaign Magazine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Campaign podcast와 비슷한 콘텐츠
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and over 150 Bloomberg News bureaus around the world. Hosted by Ed Baxter and Denise Pellegrini.
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Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
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Player FM 앱으로 오프라인으로 전환하세요!
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34: Bringing creative and media together (but not just for big brands)
Manage episode 282268268 series 164114
Campaign Magazine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Campaign Magazine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year.
Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.
Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.
Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Running order (click links to see the Work on Campaign's website):
9:00 Ikea "Fortune favours the frugal" by Mother
16:00 MacMillan Cancer Support "Whatever it takes" by AMV BBDO
22:00 The British Army "Fail, learn, win" by Karmarama
27:30 Where are all the January travel ads? (apart from On The Beach "Someday" by Uncommon)
30:00 Simon Davis interview
Correction:
- Nils Leonard went topless with Iggy Pop at Cannes Lions in 2016
Snoop Dogg quiz:
IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands:
XM Satellite RAdio (2002)
AOL (2003)
T-Mobile (2004, 2017)
Bel Company (2005)
Chrysler (2005)
Wonderful Pistachios (2011)
Burger King (2016)
Dunkin’ Donuts (2019)
Dunkin’ Donuts (2019)
Just Eat (2020)
SodaStream (2020)
Corona (2020)
The General Insurance (2020)
Tostitos (2020)
This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group
Hosted on Acast. See acast.com/privacy for more information.
256 에피소드
공유
Manage episode 282268268 series 164114
Campaign Magazine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Campaign Magazine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year.
Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.
Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.
Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Running order (click links to see the Work on Campaign's website):
9:00 Ikea "Fortune favours the frugal" by Mother
16:00 MacMillan Cancer Support "Whatever it takes" by AMV BBDO
22:00 The British Army "Fail, learn, win" by Karmarama
27:30 Where are all the January travel ads? (apart from On The Beach "Someday" by Uncommon)
30:00 Simon Davis interview
Correction:
- Nils Leonard went topless with Iggy Pop at Cannes Lions in 2016
Snoop Dogg quiz:
IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands:
XM Satellite RAdio (2002)
AOL (2003)
T-Mobile (2004, 2017)
Bel Company (2005)
Chrysler (2005)
Wonderful Pistachios (2011)
Burger King (2016)
Dunkin’ Donuts (2019)
Dunkin’ Donuts (2019)
Just Eat (2020)
SodaStream (2020)
Corona (2020)
The General Insurance (2020)
Tostitos (2020)
This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley.
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group
Hosted on Acast. See acast.com/privacy for more information.
256 에피소드
모든 에피소드
×
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Campaign podcast와 비슷한 콘텐츠
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and over 150 Bloomberg News bureaus around the world. Hosted by Ed Baxter and Denise Pellegrini.
…
continue reading
Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
…
continue reading
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
