10+ Things Great Marketers Do To Increase Profits & Scale with Lorraine Ball

Buying Online Businesses Podcast

Do you struggle with marketing? You know you have great ideas but you can’t implement them the way you want them.

In this episode, Jaryd Krause invites Lorraine Ball and she will share her insights on marketing so you can grow your business and generate profits.

Lorraine transitioned from a corporate career to pursue her passion for helping small business owners. As an accomplished entrepreneur, author, and professional speaker, she shares her marketing expertise through presentations, college lectures, and her podcast, "More than a Few Words." Lorraine's insights are rooted in creativity, practicality, and extensive real-world experience. Beyond her professional life, she enjoys photography and traveling in her spare time.

In this interesting conversation, they delve into the best content marketing strategies. The difference between old school traditional marketing and digital marketing The two most important things the best marketers focus on And why is focusing on those two things in their business and marketing what gets them the maximum amount of profit?

They also discussed how using other people's content can make you more money in your business. Paid marketing vs. content marketing, which one should you go for?

Lastly, Lorraine will also share stories of businesses she’s worked with and how they’ve collected a lot of business from giveaways and competitions.

Do you want to be a great marketer? Then, this episode is perfect for you! Start watching this video and learn valuable marketing insights.

Episode Highlights

07:06 What do the best marketers have in common?

12:09 How can digital marketers survive adversity?

20:36 How do you measure their total ROI and cost of content marketing?

25:36 Social Media Marketing vs. Content Marketing

28:26 Things that the best marketers are doing right

40:00 Building human connection is very important for a marketer.

Key Takeaways

➥ "Customer-centricity" is a fundamental concept in marketing that means putting the customer at the center of all business decisions and strategies. Successful marketers prioritize customer-centricity by understanding and addressing the specific needs, preferences, and problems of their target audience or customers.

➥ It is important to understand where customers are in their buyer's journey and the value of conversions over high click-through rates. Lorraine emphasizes the need to consider the entire customer journey, from initial engagement to conversion, and to focus on metrics like open rates, engagement rates, and customer acquisition.

➥ People often forget to factor in the costs of content marketing when measuring the return on investment (ROI) of paid advertising campaigns. Lorraine discusses the opportunity cost of spending time on content creation instead of directly selling and suggests that content marketing should be tracked as an expense.

About The Guest

After spending too many years in corporate America, Lorraine said goodbye to bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.

Today, she is a successful entrepreneur, author, and professional speaker who enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast, More than a Few Words.
She brings creative ideas, practical tips, and decades of real-world experience to every conversation.
In her spare time, she loves to travel and take photos.

Connect with Lorraine Ball
➥ Podcast - https://morethanafewwords.com

➥ Amazon Author Page - https://bit.ly/LorraineBallAuthor

➥ YouTube - https://www.youtube.com/@MTFWPodcast

Resource Links

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin

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