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Enterprise media blowout - where are brands getting it wrong? (and right)
Manage episode 436052233 series 2831136
Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right.
221 에피소드
Manage episode 436052233 series 2831136
Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right.
221 에피소드
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1 The ZohoDay 2025 podcast review - did Zoho make its enterprise (and AI) case? 38:36
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1 Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:16
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1 Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett 58:22
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1 Why the enterprise needs (live) visual narratives - with Heather Willems 58:53
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1 Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead? 21:46
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1 Reaching the informed B2B buyer, recap 5 - the great context and AI debate 18:10
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1 Reaching the informed B2B buyer, recap 4 - winning B2B examples 10:57
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1 Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority 36:07
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1 Reaching the informed B2B buyer, recap 2 - just how informed is today’s B2B buyer? 18:02
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1 Reaching the informed B2B buyer, audio recap 1 - where the funnel goes wrong 16:17
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1 Crashing the CRM Konvos AI Agent debate - full replay 1:05:07
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1 Workshopping personalization - is great enterprise content still relevant? 1:22:22
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1 Enterprise month in review - IT FinOps and AI with Hyoun Park 1:01:33
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