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Jeep vs Bronco | Bye Bye Bronco | 3
Manage episode 417064637 series 2478020
It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
661 에피소드
Manage episode 417064637 series 2478020
It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
661 에피소드
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