Decoding Human-Centered Design: Your Pathway to Unprecedented Success with Stefan Leuthold

Business Transformation Pitch with The CX Goalkeeper

In the latest episode of the CX Goalkeeper Podcast, our host Gregorio Uglioni had an insightful discussion with Stefan Leuthold, a renowned expert in the field of human-centered design. Stefan, who hails from Stimmt, a Swiss consulting company specializing in customer experience, shared his wealth of knowledge and experience spanning over two decades.Today's Top Player: Stefan LeutholdStefan Leuthold is a man of many hats - a father, husband, entrepreneur, consultant, and a scholar with a master's degree in theoretical physics and a PhD in cognitive psychology. His passion lies in understanding human behavior and applying this knowledge to create better, more intuitive systems and processes. Stefan's expertise in human-centered design has made him a sought-after figure in the industry.Stefan Leuthold delves into the importance of understanding and designing for the end user. Stefan emphasizes the need for a three-step process: understanding the user, designing for the user, and validating the design with the user. He shares a successful implementation of this approach in an online banking redesign project, highlighting the importance of focusing on the user's primary task. Stefan also provides advice for companies considering human-centered design, urging them to start small and scale up based on results. The discussion concludes with Stefan's golden nugget: "A successful company maintains a close relationship with its customers. But a truly successful company also fosters a strong connection with its employees. Because when these relationships are in place, purpose, strategy, and profits naturally follow."00:00 Introduction00:43 Greeting and Introduction of Guest01:10 Introduction of Today's Top Player01:24 Guest's Self-Introduction and Sharing of Values02:19 Discussion on Behavioral Science03:08 Explanation of Human Centered Design04:00 Elaboration on Human Centered Design05:19 Discussion on the Relevance of Human Centered Design07:19 Deep Dive into the Understand Phase of Human Centered Design09:23 Discussion on the Number of Interviews Required for Understanding11:48 Discussion on the Willingness of Customers to Participate in Interviews13:01 Explanation of the Design Phase of Human Centered Design15:20 Discussion on the Validate Phase of Human Centered Design17:20 Discussion on the Cycle of Understand, Design, and Validate19:26 Sharing of a Successful Implementation Example21:39 Advice for Companies Considering Human Centered Design24:15 Discussion on Leadership and Sharing of Personal Experience26:19 Sharing of Biggest Failure and Lessons Learned27:23 The Question About the Future30:44 Guest Contact Details31:28 Golden Nugget#cxgoalkeeper #customerexperience #podcast #leadership #DigitalTransformation #CustomerExperience #Leadership #Innovation #LifelongLearning #Networking #ChangeManagement #BusinessStrategy #humancetereddesign