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Roland Frasier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roland Frasier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Birkin Bags and Business: A Story of Luxury and Legal Drama

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Manage episode 415550227 series 2467485
Roland Frasier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roland Frasier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!

Highlights:

"It's not about having the bag; it's about being worthy of the bag."

"Luxury is not a product; it's a pathway."

"Exclusivity doesn't just add value; it defines it."

Timestamps:

00:00 - Introduction: The Hermès Lawsuit Overview

00:58 - Birkin Bags: Luxury or Antitrust Issue?

02:27 - Legal Insights on the Birkin Lawsuit

04:03 - Is Hermès' Strategy Anti-Competitive?

05:00 - Discussing Tying Arrangements in Luxury Sales

06:47 - Lawsuit Details: Birkin Buying Criteria

09:09 - Personal Anecdotes: Buying Birkin in Store

13:09 - The 'Birkinification' of Business Models

16:55 - Hermès' Recycled Leather Initiative in Paris

19:20 - Broader Implications for Business and Marketing

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

  continue reading

359 에피소드

Artwork
icon공유
 
Manage episode 415550227 series 2467485
Roland Frasier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roland Frasier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!

Highlights:

"It's not about having the bag; it's about being worthy of the bag."

"Luxury is not a product; it's a pathway."

"Exclusivity doesn't just add value; it defines it."

Timestamps:

00:00 - Introduction: The Hermès Lawsuit Overview

00:58 - Birkin Bags: Luxury or Antitrust Issue?

02:27 - Legal Insights on the Birkin Lawsuit

04:03 - Is Hermès' Strategy Anti-Competitive?

05:00 - Discussing Tying Arrangements in Luxury Sales

06:47 - Lawsuit Details: Birkin Buying Criteria

09:09 - Personal Anecdotes: Buying Birkin in Store

13:09 - The 'Birkinification' of Business Models

16:55 - Hermès' Recycled Leather Initiative in Paris

19:20 - Broader Implications for Business and Marketing

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

  continue reading

359 에피소드

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