217 - Why Choosing Your Name Is So Important

Business Legal Lifecycle Podcast

Picking a name is hard. When you’re starting a new business One of the hardest things simply how you can go about working out what you're going to call yourself. It’s a deceptively difficult task. And one you need to take seriously. Your name should be memorable and it has to be unique. That said, it isn’t something that you shouldn get hung up on. As long as you're comfortable with the name and it sets you apart - go for it! Your name choice will really depend on the industry you’re working in. When you start brainstorming for a name make sure you do some searches before you go too attached to a name. There’s a real chance someone is already using it. Start with a simple Google search to see if the name is in use in your geographical area. You also want to make sure there are no registered trademarks of the name in your country or in a country you might want to operate in someday.