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107: From Practice to Platform
Manage episode 518595821 series 3418332
Chris Cooper에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Cooper 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Most service companies start the same way: a great practitioner opens shop and sells their own time—hairdressers, trainers, dentists, therapists, lawyers. That works… until it doesn’t. Quality depends on the founder; hiring “clones” leads to uneven results and micromanagement; SOPs multiply; and the business becomes a mini-bureaucracy. In this episode, I explain why the “be the best and do it all yourself” approach traps you—and how to scale without wrecking your brand.
We walk through the five most common growth models (rent-a-chair, senior-junior-novice ladders, HQ services platform, affiliate/license, and “big fish + aux team”)—what they do well and where they stall. Then I lay out a practical move from practice to platform: productize outcomes (not just services), define roles and tiers, keep marketing/sales centralized, and build continuity revenue (memberships, cohorts, retail) while letting intrapreneurs grow under your brand. Finally, we add leverage backstage with AI—intake, plan drafting, comms, QA—so your team spends more time on human moments and outcomes.
If you’re stuck between being the best in town and working 70-hour weeks, this is your path out: a platform where good people can do great work—and your brand gets stronger every time they do.
Connect with Chris Cooper:
Website - https://businessisgood.com/
127 에피소드
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