Artwork

DPT Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DPT Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Engaging Customers In The Digital World

19:19
 
공유
 

Manage episode 312402386 series 3234217
DPT Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DPT Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

With greater accessibility of digital tools and generational transitions, meeting your customers where they are, has never been more important. The Millennials have now surpassed the Boomers as the largest generation in the current workforce. Is your business aligned with the new buyer? Do you truly know what the new buyer values over her predecessor? Is your sales team aligned, or are they using the same tactics they’ve always used?

The reality is, the overwhelming majority of businesses have not taken a hard look at their sales and engagement models. While most companies will tell you that they are focused on the customer experience, do they even know what experience the customer values most?

Understanding the above is critical to business growth and the importance of digital transformation. For years, businesses focused on building a better mousetrap (think industrial revolution), well what happens when the mousetrap is aided by technological advancements?

Regardless of your business, understanding your buyer and seller habits is key to sustainability and growth. The most tangible way in doing this is through quantifiable customer data and information sources. Leveraging data within your company such as accounting software, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and customer service solutions are a few information sources that should be able to tell a quantifiable story about your customers. From demographic data through buying habits and buyer-stakeholder alignment, your transformation begins with business strategy, followed by business process and systems to complement, and achieve growth.

  continue reading

챕터

1. Engaging Customers In The Digital World (00:00:00)

2. Introduction & Innovation (00:00:41)

3. Understanding Your Customer (00:02:06)

4. Meeting Your Customers Where They Are (00:06:02)

5. Start Your Innovation Roadmap (00:13:23)

6. Leveraging Data For Differentiation (00:14:23)

7. Understanding Business Challenges (00:16:19)

8. Get Your Innovation Playbook (00:17:59)

6 에피소드

Artwork
icon공유
 
Manage episode 312402386 series 3234217
DPT Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 DPT Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

With greater accessibility of digital tools and generational transitions, meeting your customers where they are, has never been more important. The Millennials have now surpassed the Boomers as the largest generation in the current workforce. Is your business aligned with the new buyer? Do you truly know what the new buyer values over her predecessor? Is your sales team aligned, or are they using the same tactics they’ve always used?

The reality is, the overwhelming majority of businesses have not taken a hard look at their sales and engagement models. While most companies will tell you that they are focused on the customer experience, do they even know what experience the customer values most?

Understanding the above is critical to business growth and the importance of digital transformation. For years, businesses focused on building a better mousetrap (think industrial revolution), well what happens when the mousetrap is aided by technological advancements?

Regardless of your business, understanding your buyer and seller habits is key to sustainability and growth. The most tangible way in doing this is through quantifiable customer data and information sources. Leveraging data within your company such as accounting software, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and customer service solutions are a few information sources that should be able to tell a quantifiable story about your customers. From demographic data through buying habits and buyer-stakeholder alignment, your transformation begins with business strategy, followed by business process and systems to complement, and achieve growth.

  continue reading

챕터

1. Engaging Customers In The Digital World (00:00:00)

2. Introduction & Innovation (00:00:41)

3. Understanding Your Customer (00:02:06)

4. Meeting Your Customers Where They Are (00:06:02)

5. Start Your Innovation Roadmap (00:13:23)

6. Leveraging Data For Differentiation (00:14:23)

7. Understanding Business Challenges (00:16:19)

8. Get Your Innovation Playbook (00:17:59)

6 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생