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Yes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 379
Manage episode 434293581 series 2963656
Jose Palomino에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jose Palomino 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In your B2B operation, is growth-driving PR a reality or a pipe dream?
For some owners who reach moderate success without PR, they start to adopt a hindered mentality: "I don't need PR to keep growing." The truth is a little different - to scale your growth, you need to scale your strategic brand awareness.
That's why Lindsey Groepper, President of BLASTmedia, joins us today. She's a specialist an helping B2B operations generate brand awareness that drives revenue growth in a powerful way.
In this episode, we are going to talk about PR. We will discuss if PR is still relevant; especially in mid-market B2B. And if it is relevant - how you as an owner, can use PR in a practical manner to leverage growth in your business.
After listening to today’s episode, check out Lindsey’s podcast, SaaS Half Full. In her podcast, Lindsey talks with top marketing leaders who are crafting unique strategies for success.
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