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Selling the Way Buyers Want to Buy with Samantha Stone || Ep 404
Manage episode 449681800 series 2963656
Jose Palomino에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jose Palomino 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow.
Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale.
If you sell and market in an arena that involves a lot of different people, time, and proof points, you do not want to miss this episode!
We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before.
Research has always been an important part of Samantha’s process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys, and led message testing and competitive analysis for leading organizations.
After listening to today’s episode, visit Samantha’s website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies, and stronger collaboration between marketing and sales functions.
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