6. Segmentation And Personalization

Business Before Fashion

Welcome to a solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!
In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.


Here's a sneak peek at what this episode covers:

• The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.
• A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.
• How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.
• Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.
• Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.

This episode goes beyond just theoretical knowledge; it's a practical guide to revolutionizing your presence in the bustling arenas of fashion and beauty. Whether you're initiating your marketing voyage or aiming to refine your current methods, these insights are tailored to spark innovation and deepen your engagement with your audience.Gear up, grab your notebook, and join us on this journey into the nuances of Segmentation and Personalization. Let's embark on a mission to redefine your marketing strategies and establish a more meaningful connection with your customers!
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Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/