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Episode 34: True Alignment Beyond Your Marketing and the Illusion of “Purpose” with guest Beth Grant
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Angella Johnson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Angella Johnson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Beth Grant is the creator of the Alignment Archetype Grid, which I commonly refer to as Marketing Archetypes and while aligning your marketing is an amazing piece, true alignment goes beyond your marketing. In this episode, we talk about what true alignment really takes and why it's so important for people who want to make an impact. Beth has identified 22 Principles of Alignment, efficiency is one of them. "Efficiency is the bi-product of alignment," Beth says and goes on to explain that when you are alignment you experience a flow like nothing else.
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