Live from CES Special Edition Episode Innovating in the Era of Privacy & First Personalization

Building The Blockchain: Unleashing the Power of Blockchain - One Episode at a Time!

Revolutionizing Marketing: Why Privacy-Centric Approaches are the Key to Building Trust and Driving Success! We're thrilled to announce a special edition episode of our podcast, Building the Blockchain, recorded live at CES in Las Vegas on Wednesday, January 4th. The CES panel of distinguished CMOs and data experts discussed the changes brought about by big tech platforms and pending government regulation, and how these developments are forcing marketers to rethink personalization, data privacy, and the entire landscape of advertising. The panel discussion, titled "Getting Too Personal: Why the Best Brand Marketers Should be Celebrating and Driving Privacy-Centric Marketing," features on our special edition episode. CES speakers included John Dick, Founder and CEO of CivicScience; Kathryn Kai-Ling Frederick, CMO of LA Rams; Catherine Newman, EVP Marketing at WWE; Mark J. Penn, Chairman and CEO of Stagwell, Inc.; and David VanderWaal, CMO for Hisense Americas. They shared how their companies are implementing innovative strategies and visions to thrive in this new era of privacy-first, responsible personalization. Thanks for tuning in to this special edition of Building the Blockchain, and we can't wait to bring you more thought-provoking discussions in the future. Podcast Summary "Unlock the secrets of successful marketing with our latest episode of Building The Blockchain - 'Getting Too Personal: Why the Best Brand Marketers Should be Celebrating and Driving Privacy-Centric Marketing'. In this podcast, our experts delve into the importance of privacy in marketing and how it can provide a competitive edge for brands. With powerful insights and weasel words, we emphasize the significance of privacy as a basic human right that should be respected in marketing practices. We highlight the importance of transparency in data collection and usage to establish a trusting relationship with customers. Our audience will be thrilled to learn how brands can achieve better audience targeting and customer satisfaction by letting customers control their personal data. Tune in to our latest episode to discover the advantages of privacy-centric marketing and how it can enhance customer experience. Join us now to celebrate and drive privacy-centric marketing practices and establish your brand as a trusted leader in the industry. Don't miss out on this opportunity to take your marketing game to the next level!" I. Topic: Importance of privacy in marketing II. Podcast: Getting Too Personal III. Key Points: A. Privacy is a basic human right B. Best brand marketers prioritize transparency and customer trust C. Customers should have control over personal data D. Privacy-centric marketing can provide a competitive advantage IV. Conclusion: Brands should celebrate and drive privacy-centric marketing for customer satisfaction and trust. I. Topic: Importance of privacy in marketing II. Podcast: Getting Too Personal III. Key Points: A. Privacy is a basic human right B. Best brand marketers prioritize transparency and customer trust C. Customers should have control over personal data D. Privacy-centric marketing can provide a competitive advantage IV. Conclusion: Brands should celebrate and drive privacy-centric marketing for customer satisfaction and trust. Episode Outline Earning That Choice [00:00:13] Bridging the Gap [00:02:06] The People that are Looking for a Television or Other Clients [00:07:26] Personalization Wins Supreme [00:11:22] The Mix of Current and New Customers [00:11:50] Tribalism and Personalization [00:12:53] Personalization and Privacy [00:13:32] Earn Trust and Permission From Fans [00:13:37] Thinking about Marketing Positioning [00:14:48] Difference between Consumers and Fans [00:15:49] Tribalism in the Political and Commercial Sectors [00:22:40] Responsibility and Relationship [00:24:43] Affordability as a Superpower [00:24:45]