Embracing Personalization & Technology in Home Building with Alex Hunter

Builder365

In This Episode

Jeff Shore is joined by Alex Hunter, Vice President of Marketing at Higharc, to delve into the growing importance of personalization in the home building industry. As customers' expectations evolve, particularly among millennials, the need for personalized experiences has become paramount.

Alex shares his expertise on how technology can be a key enabler in achieving personalization, discussing the latest trends across various industries and how they translate to home building. The conversation covers the challenges and opportunities that come with adopting new tech solutions, the potential of AI to enhance personalization, and the innovative idea of offering curated tech packages to home buyers—striking a balance between complexity and customization.

Join us as we explore how the home building industry can harness technology and personalization to meet the rising demands of today's customers and stay ahead in a competitive market.

Timestamps

00:00 You Need Home Tech 02:30 The Most Popular Room in A House 04:20 Eating Out Trends In The USA 08:26 Alex Hunter Interview 09:48 The Trend of Personalization 13:32 Challenges and Opportunities in Tech Adoption 20:47 The Role of AI in Personalization 23:14 Finding a Balance: Curated Tech Packages 25:58 Ryan Is All In On Smart Home Tech About Alex Alex Hunter is an accomplished storyteller and distinguished marketing leader, guiding cross-functional teams in creating and launching top-tier B2C and B2B experiences for globally recognized brands. Currently, Alex is the Vice President of Marketing at Higharc, a cutting-edge cloud technology for homebuilders, where he oversees all aspects of brand development, demand generation, and marketing. Before joining Higharc, Alex held key roles at tech giants like Apple and Google, leading major product marketing campaigns such as the Apple Watch SE and Google Nest Smart Displays. Acknowledgments: Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365