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10+ Ways To Stand Out Online You Can Start Doing Today with Anna Rumpold, Apricot Social
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You’re always told you have to “stand out online”, “make unique content”, and “add value”, but how can you do that practically…especially when there are 10s or even 100s of people doing what you do? In 22 minutes, Anna Rumpold from Apricot Social shares more than 10 things you can start doing today to begin standing out online tomorrow.
Anna Rumpold is a marketing and messaging coach.
(06:29) “In your niche, there might be 20, 30, 50 people talking about the exact same topics as you, but what is going to stand you out is your approach, your values, and how all of these things come together.” - Anna Rumpold
How to make your content and offer stand out (tune in for the rest of the tips):
- You can never do too much research on your clients. Here are some topics to consider asking them:
- Where they are now vs. where they want to be
- What they feel is missing in their lives
- What’s important to them in their lives
- “When you are really clear on who it is that you want to attract, there's going to be a lot for them to be attracted to you as well.” (00:56)
- Use hooks to grab people’s initial attention toward your content. A hook is anything that makes people stop their scrolling and start looking at you. You can use provocative questions and unusual statements as hooks. Anything polarizing is a hook too.
- Get uber-specific about your message. Everyone is saying generic things, be the person with the sharp perspective.
Links
Anna Rumpold on Instagram (Apricot Social)
Leave a podcast review and win 1:1 marketing and messaging coaching with Anna Rumpold!
1) Follow and rate the Build a Brand with Rosie Parsons podcast on any podcast app
2) Share the podcast on your social media profile
3) Send a screenshot of your share to [email protected]
Closing date: 31 January 2023
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And if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕
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