BUCKiT® #49-Nancy Daniels: Discovery Chief Brand Operator on the Evolution and Future of Unscripted TV Entertainment.

BUCKiT with Phil Keoghan

Today there’s SO much great stuff to choose from on television. It’s easy to take for granted how much hard work and thought goes in to creating the entertainment we see on our screens every single day and how accessible it all is.

Since the 90’s and the rapid growth of cable television — a dramatic shift from the traditional network programming we’d all been used to for decades — to streaming content and binge watching we expect today — the program makers, schedulers, marketers, and ad sales people have had to move with the times to survive while trying to predict the next trend.

On this week’s BUCKiT podcast, I talk to television maverick, Nancy Daniels who is the Chief Brand Operator at Discovery. She oversees all creative and brand strategy, development, production, multiplatform, communications, marketing and day-to-day operations for Discovery Channel and Science Channel in the U.S. Daniels has quite the workload in a landscape that keeps changing and at such a fast pace.

I met up with Nancy at The Realscreen Summit, a global market and conference for unscripted and non-fiction entertainment to talk about how Discovery, and the unscripted entertainment industry in general, has evolved dramatically from the 90’s with the exponential growth of cable, to the unchartered territory of streaming content.