Meet Xula: Building a Hemp Brand

Broccoli Talk

What does it take to launch a CBD brand from Mexico City? Over the course of our show, Broccoli Talk listeners have heard snippets of conversation about Xula, a CBD brand co-founded by Mennlay Golokeh Aggrey (our very own co-host!) and Karina Primelles. As Xula prepares to officially launch their first collection of products, Mennlay chats with Lauren about the journey so far, discussing the legislative and the creative challenges that come up with language and art direction when creating a “borderless” brand.