Slogan Branding - Can you brand around your tagline?

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Manage episode 190766644 series 1583970
Player FM과 저희 커뮤니티의 Brilliant Branding and Tungsten Branding 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Got brand? For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors. Today's podcast explores examples of slogan based branding, tag lines that often supersede the very company name. Brilliant branding often requires resourceful thinking and workarounds. Join us as we discuss case studies turned so-so company names into famous catch phrases.

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