Got Brand? How Small Business Branding Pays Big Dividends


Manage episode 197740742 series 1583970
Player FM과 저희 커뮤니티의 Brilliant Branding and Tungsten Branding 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... > Higher margins due to greater perceived value > Greater market capitalization (up to 35% more for branded companies) > Easier recall by potential clients > Better positioning (owning a sector of the market) > Greater resale value when your name, town or product are not in the brand > Easier to communicate your core essence and values with a branded name We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory. Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!

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