Village Global's Venture Stories takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. The podcast is hosted by Village Global partner and co-founder Erik Torenberg. Check us out on the web at villageglobal.vc/podcast for more.
Manage episode 197740742 series 1583970
Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... > Higher margins due to greater perceived value > Greater market capitalization (up to 35% more for branded companies) > Easier recall by potential clients > Better positioning (owning a sector of the market) > Greater resale value when your name, town or product are not in the brand > Easier to communicate your core essence and values with a branded name We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory. Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!