The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Brilliant Branding and Tungsten Branding에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brilliant Branding and Tungsten Branding 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Discover Your Pivot Point and Empower Your Brand
Manage episode 188336752 series 1583970
Brilliant Branding and Tungsten Branding에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brilliant Branding and Tungsten Branding 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What's at the "core" of Apple? Computers? Or innovation? This week's episode explores what we call your brand's "Pivot Point," the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open the doors to new opportunities. Join us as we discuss the important difference between product based, and attribute based, brands - and why it's vital to your company's long term growth. Here are just a few brilliant insights you will glean... • Why product based names often spell doom • Why attribute based brands allow for growth • How timeless brand identities outlast fads • How knowing your Pivot Point can help you discover new revenue streams and grow your bottom line Having a deep understanding of your "Why," your reason for being, your central focus, will inform and illuminate all of your future business decisions. Tune in for this important and enlightening session!
…
continue reading
36 에피소드
Manage episode 188336752 series 1583970
Brilliant Branding and Tungsten Branding에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brilliant Branding and Tungsten Branding 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What's at the "core" of Apple? Computers? Or innovation? This week's episode explores what we call your brand's "Pivot Point," the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open the doors to new opportunities. Join us as we discuss the important difference between product based, and attribute based, brands - and why it's vital to your company's long term growth. Here are just a few brilliant insights you will glean... • Why product based names often spell doom • Why attribute based brands allow for growth • How timeless brand identities outlast fads • How knowing your Pivot Point can help you discover new revenue streams and grow your bottom line Having a deep understanding of your "Why," your reason for being, your central focus, will inform and illuminate all of your future business decisions. Tune in for this important and enlightening session!
…
continue reading
36 에피소드
모든 에피소드
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